By: Nia Simone 

As described eloquently by Fayetteville-bred rapper J. Cole on 21 Savage’s smash single a lot, “Some niggas make millions; other niggas make memes.” But the truth of the matter is, the rap industry is slowly realizing that breakout stars of today have developed a holy matrimony of both elements. Connecting digitally to audiences on the ground floor of social media platforms is what directly correlates to success.